About Our Founder

LaToya Adams, the founder and principal consultant of LSA Digital Consulting LLC, has spent over 15 years leading complex technical evolutions and digital operations for major consumer brands. She specializes in helping organizations modernize their daily digital workflows, optimize website performance, and scale smoothly through practical, strategic technology management.

LaToya’s professional journey includes pivotal leadership roles at globally recognized organizations such as Accenture, Williams-Sonoma, Inc., Ascena Retail Group, and Health-E Commerce. Throughout her career, she has successfully spearheaded major digital initiatives, from complex website re-platforming and major marketing technology migrations to comprehensive data strategies.

What truly sets LaToya apart is her unique capability as a business-to-tech translator. She bridges the communication gap between high-level business goals and complex technical execution, protecting her clients from costly development mistakes and misaligned vendors. Her proven ability to align cross-functional teams, manage multi-stakeholder environments, and deliver results-driven impact has made her a trusted advisor to both major enterprises and fast-growing businesses.

A Distinguished Career in Digital Leadership