About Our Founder

LaToya Adams, the founder and principal consultant of LSA Digital Consulting LLC, has over 15 years of digital leadership experience across various industries, including retail, e-commerce, consumer health, education, publishing, and financial services. She focuses on helping companies modernize their operations, improve customer experiences, and achieve scalable growth through strategic technology transformation.

LaToya's distinguished professional journey includes pivotal leadership roles at nationally recognized organizations such as Accenture, Williams-Sonoma, Inc., Ascena Retail Group, and Health-E Commerce. Throughout her career, she has successfully spearheaded complex, enterprise-wide digital initiatives, ranging from e-commerce platform migrations and MarTech overhauls to omnichannel strategy development and customer experience innovation. Her proven ability to align cross-functional teams, manage multi-stakeholder environments, and deliver measurable business outcomes has made her a trusted advisor to both Fortune 500 enterprises and emerging startups.

With deep cross-industry expertise spanning fashion, home furnishings, healthcare e-commerce, digital consulting, and beyond, LaToya offers a rare blend of strategic foresight and operational agility in every engagement. She's widely respected for her ability to bridge the gap between business vision and technical execution, driving initiatives that create real impact.

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A Distinguished Career in Digital Leadership

Expertise & Approach

LaToya's core areas of expertise include digital strategy, Agile program management, product operations, and customer experience innovation. Her unique talent for synthesizing business goals with executional excellence and technical implementation makes her a powerful partner for founders, executive teams, and investors navigating today's fast-evolving digital landscape.

She holds a BA in Economics with a concentration in Management & Organization from Spelman College, an MBA in Marketing from Regis University, a Product Management Certificate from Cornell University, and is a Certified ScrumMaster (CSM). Known for her authenticity, clarity, and unwavering commitment to excellence, LaToya leads with a people-first, results-driven approach.

Whether guiding a startup to product-market fit or helping a global brand reimagine its digital ecosystem, LaToya brings a unique blend of energy, extensive experience, and execution to every partnership.