About Our Founder

LaToya Adams, the founder and principal consultant of LSA Digital Consulting LLC, has spent over 15 years leading complex digital transformations and operations for organizations of varying sizes. She specializes in helping organizations modernize their daily digital workflows, optimize website performance, and scale smoothly through practical, strategic technology management.

LaToya’s professional journey includes pivotal leadership roles at globally recognized organizations such as Accenture, Williams-Sonoma, Inc., Standard & Poor's, Kaplan Test Prep, Ascena Retail Group, and Health-E Commerce. Throughout her career, she has successfully spearheaded major digital initiatives, from complex website re-platforming and major marketing technology migrations to comprehensive operational strategies.

What truly sets LaToya apart is her unique capability as a business-to-tech translator. She bridges the communication gap between high-level business goals and complex technical execution, protecting her clients from costly operational mistakes and misaligned teams, including 3rd party vendors. Her proven ability to align cross-functional teams, manage multi-stakeholder environments, and deliver results-driven impact has made her a trusted advisor to both major enterprises and fast-growing businesses.

A Distinguished Career in Digital Leadership